When members of an emerging Mechanical, Electrical, and Plumbing (MEP) practice had an opportunity to present their experience to a potential partner, I was given the chance to collaborate with these engineers on a presentation and video that would make them look their best…And explain what MEP actually stood for.

As this was a company marketing effort, I operated under the highest level of branding guidelines - Utilizing Kimley-Horn’s colors, fonts, and graphic “Shape Sheet” elements.

Beyond those decisions, I wanted to appeal to the architectural firm the team would be presenting to. As this was audience with an eye for design, I wanted to display a very modern style and avoid text with as many graphics as possible.